Retail continues to evolve at pace, with Electronic Shelf Edge Labels (eSELs playing a key role in improving pricing accuracy, operational efficiency and customer experience in-store.

RAS Store Support provides a fully managed electronic shelf edge label installation and support service, helping retailers, manufacturers and technology partners deliver eSEL projects safely, efficiently and at scale.

Operating across live retail environments nationwide, our experienced teams support every stage of the eSEL lifecycle, from early-stage site surveys through to full estate rollout and ongoing maintenance; ensuring consistency, quality and minimal disruption to store operations.

Electronic Shelf Edge Label installation

Electronic Shelf Edge Label Installation Services

Our electronic shelf edge label installation services are designed to support retailers, manufacturers and technology partners delivering eSEL projects at scale.

Whether supporting a pilot programme or a full national rollout, our teams operate efficiently within live retail environments, ensuring installations are completed safely, consistently and with minimal disruption to trading.

Our installation services include:

  • Pre-installation site surveys and readiness assessments

  • Store audits, layout checks and installation planning

  • Nationwide eSEL installation delivered by trained personnel

  • On-site Technical Leads to manage quality, safety and consistency

  • Coordination with store teams and wider project partners

By using experienced retail installers who understand operational store environments, we help reduce risk and maintain high standards across every location.

Nationwide Rollout & Ongoing Support

Our nationwide rollout and ongoing support services ensure electronic shelf edge label solutions continue to perform long after installation is complete.

We provide structured support models that flex around your operational requirements, protecting system uptime and maintaining consistency across single stores or entire retail estates.

Our support services include:

  • Break-fix response options (4-hour, 8-hour or next-day)

  • Planned preventative maintenance visits

  • Ongoing asset support and performance checks

  • Central coordination, escalation and reporting

  • Support for phased or staggered rollout programmes

With a dedicated service-only focus and UK-wide coverage, RAS Store Support provides reliable, scalable support that enables retailers and partners to operate with confidence.

Why Choose RAS Store Support?

Our electronic shelf edge label installation services are delivered by experienced retail teams operating nationwide.

  • Retail Ready Installers

    Retail-Ready Installers

  • Nationwide Coverage

    Nationwide Coverage

  • Scalable Delivery

    Scalable Delivery

  • End-to-End Service

    End-to-End Service

  • Proven Retail Experience

    Proven Retail Experience

  • Service-Only Focus

    Service-Only Focus

Proven Retail Experience

RAS Store Support has already delivered successful electronic shelf edge label installations as part of major retail transformation programmes.

Our recent work with Scotmid Co-op demonstrates our ability to support complex in-store change programmes while maintaining trading continuity and high-quality execution.

→View Scotmid Co-op Store Transformation case study

Download Our eSEL Brochure

Discover how RAS Store Support delivers end-to-end electronic shelf edge label installation and support services nationwide.

Our brochure provides an overview of our capabilities, service model and retail experience, helping you understand how we support successful eSEL rollouts at scale.

→ Download the eSEL Service Brochure

Planning an electronic shelf edge label rollout?

Talk to RAS Store Support about how our nationwide eSEL installation and support services can help deliver your project efficiently and on brand...

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